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Gautam Mahajan, President Customer Value Foundation, India

Gautam Mahajan is the thought leader in Creating Value,Customer Value, strategy, general management, innovation and globalisation. He is President of Inter-Link Services and Customer Value Foundation to help companies with Customer Value and Value Creation. He has proved quantitatively with the Tatas that Values create Value!

He is Founding Editor of the Journal of Creating Value jcv.sagepub.doc.

His books, Value Creation: The Definitive Guide for Business LeadersTotal Customer Value Management: Transforming Business Thinking, How Creating Customer Value Makes You a Great Executive and Customer Value Investment: Formula for Sustained Business Success are best sellers.




Customer Value Management Inc. USA

Headed by Ray Kordupleski, unquestionably the Father of Customer Value Management as we know it today, and CVF’s chief mentor is the premier US company adding value to clients through CVA (Customer Value Added).


Customer Value Foundation (CVF) through CVM, Inc. has a network of associates throughout the world that work with its clients to achieve maximum customer, people, and business impact using the customer value management approach. Each of the associates has its own strengths, but when the complementary experience, talents and programs are blended together to serve clients, the result is a world-class consulting team.

Customer Value Management, Asia Pacific (CVM)
Founded by Ray Kordupleski and Rodger Gallagher, CVM is located in New Zealand and uses the Customer Value Added (CVA) approach to customer value management. The company provides proven tools for businesses to establish customer loyalty and market share targets, set improvement priorities, then deliver the predicted business results. CVM is directly responsible for web-based surveys conducted by CVM, Inc.
Customer Value Management, Latin America (CVMLA) ( Phone : (55) (11) 3841 9030
Founded by Ray Kordupleski and Marcelo Chanis, CVMLA is located in Brazil with a stated mission of helping clients in Latin America leverage and sustain competitive advantage through the strategic deployment of customer satisfaction data and information. CVMLA combines global expertise in CVA methodology with a deep understanding of the local markets and their specific clients' needs. CVMLA provides market research expertise for CVM, Inc. currently headed by Sandro Cimatti – Managing Partner (CVA Solutions)
Customer Champions (
Founded by Colin Bates and based in the UK, Customer Champions has a proven track record of providing business benefits through working with clients to ensure that the value of their customers is fully realized. The company has been responsible for the rollout and management of a variety of customer value management programs throughout Europe. Customer Champions' expertise in linking the customer- value approach to other business concepts, especially in a multicultural context, has proven invaluable to CVM, Inc.'s clients.
Mathews & Company (
Founded by Dick Mathews in 1968, Mathews & Company has specialized since 1975 in information technology-based customer satisfaction surveys, benchmarking and improvement planning. Using its innovative "How're We Doing?" services, Mathews & Company has helped its clients, ranging from Fortune 100 to small business to government, improve customer satisfaction, customer retention and competitiveness. In many instances, the company has teamed effectively with Ray Kordupleski to implement customer value management survey and improvement processes to meet the needs of both their domestic and international clients.
ValueMetrics Australia (
Founded by Nick Fisher, ValueMetrics specializes in the use of performance measurement to help organizations prosper and operate more effectively. ValueMetric's expertise in acquiring, analyzing and interpreting customer data in a statistical context is an integral part of CVM, Inc.'s global consulting practice.
Vogel & Vogel, Inc. (
Vogel & Vogel, Inc. is a software development firm that provides technology-based solutions for measuring and implementing customer value management programs. Its CV Manager product is designed to provide tools for viewing, analyzing, and reporting customer value data, as well as helping to extract important strategic intelligence from that data.