Total Customer Value Management (Total CVM)
No Customers? No loyal Customers?
Imagine your business without Customers and without loyal Customers!
The first makes business an impossibility. The other makes the business difficult.
Yet most companies do not focus on their most important assets: Customers. And those that do, simply do not know all that they can do for the Customer. Total Customer Value Management helps them learn and understand what else they can do for the Customer and how to do it.
Practicing Total Customer Value Management makes your Customers happy and loyal. Total CVM is a platform for your success by aligning every business function to the Customer. It also builds a bottom up Customer focus, with Customer delight being driven by front line people, supported by a Customer driven management.
Total CVM also tells you what drives Customers to buy from you and what makes them go to competitors, and what is important to then in the creation of value.
Total CVM is proven to increase market share, wallet share, profitability, and yes, Share Holder Value! 
Great benefits for you from Total CVM (Total Customer Value Management)
- Customers reward you with loyalty, increased business and thus market share, enhanced profitability
- Your business becomes more efficient because
- Employees become more proactive
- There is better teamwork and communications
- You understand customers better and make fewer mistakes
- Your market share increases
- Causes Customers to be happier and more loyal
- Increases market share and wallet share and your market image
- Makes Customers want to do more business with you
- Improves profitability
- Builds share holder value
- Makes you understand what makes Customers buy from you and from your competitors, and what are the important actions to create value for them
- Get better price perception in the chain. Negates price dissatisfaction. Make price less of a selling issue.
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